Who is the Unicorn Realtor?+
That's me - Scottie Henderson. The name comes from the giant pink unicorn signpost I put on my listings, but it stuck because the whole approach is deliberately different: bright suits, original listing songs, active marketing and serious follow-through. I'm licensed with eXp Realty and serve Waterloo Region and the surrounding communities.
Are you actually this involved, or does a team take over?+
You get me. I stay personally involved, attend the conversations that matter and stay accountable for the work. I also bring in excellent creative and professional partners when their skill makes the work better.
Do I have to have a music video?+
No. The full walkthrough is the main event. It tells your home's story and shows buyers what makes it special. A music video is an optional way to earn extra attention. If it's not your thing, we leave it out. Same effort. Same goal: get your home seen.
What areas do you serve?+
Kitchener, Waterloo, Cambridge, the Waterloo Region townships, including Ayr and New Hamburg, plus Guelph, Wellington County and surrounding areas. If you're just outside that orbit, call me and we'll figure out whether I'm the right fit.
What if I'm only curious and not ready to move?+
Perfect. Curious is a completely valid stage. Ask the question, get the numbers and keep living your life. No pressure campaign, no awkward follow-up sequence, no need to pretend you're ready.
Why does a marketing background matter in real estate?+
Because a home is not just uploaded - it is launched. Before real estate I spent more than 20 years in event and product marketing, including work with KW Oktoberfest and years of local event production. Audience, story, timing and attention are the job.
STILL SCOTTIE.